DETERMINANTS OF CONSUMER PREFERENCES FOR SPICES AND CONDIMENTS

Denisa Nicoleta Sgîrcea, Ionuț Oprescu, Georgia Badea, Elena Pet, Marius Ionuț Gordan

Abstract


We explore how consumers choose among spices and condiments, examining
flavor intensity, health considerations, origin and price. A survey and segmentation analysis reveal distinct choice patterns, including experimentation-seeking and traditionoriented segments. Results suggest that clear usage cues and credible quality signals can shift preferences more than minor price differences.


Keywords


consumer preferences; spices and condiments; market segmentation; flavor intensity

Full Text:

PDF

References


BROWN PETER M., 2009, Spices, Seasonings, and Flavors, Journal, 199-210.

CAO YAN, MIAO LI, 2022, Consumer Perception of Clean Food Labels, British Food Journal.

CHANDILA JYOTI, PURI DIVYA, 2019, A Comparative Study on Consumer Perception Towards Packaged Spices among Rural and Urban Women, International Journal of Health Science and Research, 399-405.

DAWODU OLUFUNKE, ABIBU MOSHOOD, AJAYI JOSEPHINE, ELIAS

TESLIMAH, 2023, Production and Sensory Evaluation of Mixed Spices from Selected Local Spices Retailed in Ede, Nigeria, International journal of food science, 4404492.

EMIR SALACHUDIN, SANTOSO SUGENG, KRISYANTI YOSI, 2022,

Consumer Preferences in Purchasing Traditional Medicine Considering Products, Taste Sensory, and Certification Label, Journal, 1094-1102.

GARCIA-CASAL MARIA N., PENA-ROSAS JP, MALAVÉ HEBER, 2016,

Sauces, Spices, and Condiments: Definitions, Potential Benefits, Consumption Patterns, and Global Markets, Annals of the New York Academy of Sciences.

ISBILL JONATHAN, KANDIAH JAYANTHI, KHUBCHANDANI JAGDISH,

, Use of Ethnic Spices by Adults in the United States: An Exploratory Study, Health promotion perspectives, 33.

KOSTYRA ELIZA, GAWLIŃSKA KLAUDIA, ŻAKOWSKA-BIEMANS

SYLWIA, PIOTROWSKA ANNA, GANTNER MAGDALENA, KULIK KLAUDIA, ŚWIĄDER KATARZYNA, 2024, Exploring the Sensory Characteristics of the Soybean Spreads Enhanced with Vegetables and Spices, Applied Sciences, 1096.

LILLYWHITE JAY M, SIMONSEN JENNIFER E, UCHANSKI MARK E,

, Spicy Pepper Consumption and Preferences in the United States, HortTechnology, 868-876.

NEWERLI-GUZ JOANNA, ŚMIECHOWSKA MARIA, 2022, Health Benefits and Risks of Consuming Spices on the Example of Black Pepper and Cinnamon, Foods, 2746.

PETERSEN KRISTINA S., FULGONI VICTOR L., HOPFER HELENE,

HAYES JOHN E., GOODING RACHEL, KRIS-ETHERTON PENNY, 2024, Using Herbs/Spices to Enhance the Flavor of Commonly Consumed Foods Reformulated to Be Lower in Overconsumed Dietary Components Is an Acceptable Strategy and Has the Potential to Lower Intake of Saturated Fat and Sodium: A National Health and Nutrition

Examination Survey Analysis and Blind Tasting, Journal of the Academy of Nutrition and Dietetics, 15-27.

ŚMIECHOWSKA MARIA, NEWERLI-GUZ JOANNA, SKOTNICKA

MAGDALENA, 2021, Spices and Seasoning Mixes in European Union—Innovations and Ensuring Safety, Foods, 2289.

SURYANINGRUM DAS, DEWANTI RIZKI PUSPITA, INDRESWARI

RYSCA, MARWANTINA INA, 2024, Consumer Preferences on Processed Herbs and Spices Products of Smes in Sukoharjo, Jurnal Informasi Dan Teknologi, 116-122.

WILSON NINA A, MANTZIORIS EVANGELINE, VILLANI ANTHONY,

, Sensory Preferences Are Important Motivators for Using Herbs and Spices: A Cross‐Sectional Analysis of Australian Adults, Journal of Human Nutrition and Dietetics, e13406.

HOSSAIN M. S., WAZED M. A., ASHA S., HOSSEN M. A., FIME S. N. M., TEEYA S. T., JENNY L. Y., DASH D., SHIMUL I. M., 2025, Flavor and Well-Being: A Comprehensive Review of Food Choices, Nutrition, and Health Interactions, Food Sci Nutr, e70276.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2026 Denisa Nicoleta Sgîrcea, Ionuț Oprescu, Georgia Badea, Marius Ionuț Gordan, Elena Pet

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

______________________________________________________________________________________________

Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031