FROM DATA TO DECISIONS: THE ROLE OF BI&A IN SUPPORTING SUSTAINABLE AGRICULTURAL DEVELOPMENT
Abstract
This study examines the role of Business Intelligence and Analytics (BI&A) in advancing sustainable agricultural development. We propose a conceptual framework linking Data-Driven Culture, BI&A Adoption, Decision-Making Effectiveness, and Sustainable Agricultural Performance. A structured survey will be administered to managers across forty agribusiness firms, and data will be analyzed using Partial Least Squares . Anticipated findings are expected to reveal how an analytics-oriented culture and BI&A tools jointly enhance decision quality, optimize resource use, and improve environmental and economic outcomes on the farm. The paper offers both theoretical insights into BI&A’s mechanisms and practical guidance for agribusiness leaders seeking to leverage digital technologies for resilient, sustainable farming.
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
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