MANAGEMENT STRATEGIES ON THE PROMOTION OF WORLD CITIES FROM THEORY TO PRACTICE

Abstract

Most cities are interested to develop - but not growth at any cost. From the point of view of  those who deal with promoting the image of a city, there are distinct may be attracted to that city: individuals and legal entities who deserve attracted, individuals and legal entities acceptable, but not necessarily covered in specific, and individuals and legal entities to be avoided or kept away. From this last category includes, for example, former prisoners, drug dealers, gambling buffs and dubious firms, or a precarious situation. Even in this case, however, cities like Las Vegas or Atlantic City would like to draw some people in such categories, as may be gambling buffs.

When a city wants to attract buyers category such as tourists, we must carefully define this category to achieve their goals. For example, Finland would like to attract more tourists in winter and less in summer, when its holiday resorts are overcrowded; would prefer to attract wealthy tourists from Switzerland, rather than poor tourists from Hungary, would prefer to Australian tourist draw, but is more likely to attract British tourists.