THE IMPACT OF SOCIAL MEDIA ON LANDSCAPE BUSINESSES

Sultănica Crăcană, Anamaria Georgiana Ișfănescu, Maria Cuc, Sorana Cuc, Anka Roxana Pascariu

Abstract


In recent years, social media and various forms of media have transformed the landscape industry, offering both challenges and opportunities for businesses within this sector. This paper explores the multifaceted impact of these digital platforms on landscape businesses, focusing on how they influence marketing strategies, customer engagement, and operational efficiency.

Keywords


communication; landscapes business; social media.

Full Text:

PDF

References


BARGER V. A., LABRECQUE L. I., 2013, An integrated marketing communication perspective on social media in the landscape industry, Journal of Business Research, 66(12), 2342-2349.

CHAFFEY D., ELLIS-CHADWICK F., 2019, Digital Marketing: Strategy, Implementation, and Practice (7th ed.), Pearson.

DABBISH L. A., ET AL., 2012, Social media and business communication: A case study of landscape businesses, International Journal of Communication, 6, 241-265.

KOTLER P., 2003, About Marketing, Editura Curier Marketing, Iași

KEMP S., 2023, How Social Media is Transforming the Landscaping Industry, MarketingProfs. Available at: https://www.marketingprofs.com/articles/2023/transforming-social-media-landscaping

KAPLAN A. M., HAENLEIN M., 2010, Users of the world, unite! The challenges and opportunities of Social Media, Business Horizons, 53(1), 59-68.

LAMB C., HAIR J., MCDANIEL C., 2020, Marketing: An Introduction (14th ed.), Pearson

MORAN L., 2019, The Impact of Social Media on the Landscaping Industry, International Journal of Business Marketing, 45(1), 47-63.

MORSE K., DEKAY A., 2018, Social Media Marketing Strategies for Small Landscaping Businesses, Journal of Marketing and Management, 34(2), 115-129.

NATIONAL ASSOCIATION OF LANDSCAPE PROFESSIONALS (NALP), 2022, Social Media Best Practices for Landscaping Businesses.

O’NEILL P., 2023, How Landscape Businesses Can Benefit from Social Media Marketing, Landscape Business Magazine. Available at: https://www.landscapebusiness.com/social-media-marketing-strategies-for-landscapers

RYAN D., 2016, Understanding Social Media: Theories and Applications, Sage

PASCARIU ANKA ROXANA, 2023, Comunicare și relații publice, Editura Eurobit, Timișoara

TUTEN T. L., SOLOMON M. R., 2015, "Social Media Marketing." SAGE Publications.

SPROUT SOCIAL, 2022, Social Media Trends Report for Business Owners, Sprout Social.

ZIMMERMAN A., 2022, The Top Social Media Marketing Tips for Landscaping Businesses in 2022, Landscaping Network.

*** - HUBSPOT, 2022, Social Media Marketing for Landscape Businesses. Available at: https://blog.hubspot.com/social-media-marketing

*** - SOCIAL MEDIA EXAMINER, 2023, The Social Media Marketing Industry Report. Available at: https://www.socialmediaexaminer.com/report/

*** - https://www.facebook.com/people/Green-Garden-concept/

*** - https://www.facebook.com/naturaldesign.ro/


Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Sultănica Crăcană, Anamaria Georgiana Ișfănescu, Maria Cuc, Sorana Cuc, Anka Roxana Pascariu

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

______________________________________________________________________________________________

Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031