ARTISTIC HERITAGE, TOURIST SATISFACTION, AND DESTINATION IMAGE: A CASE STUDY OF TÂRGU JIU

Andreea Denisa Iațentiuc, Manuela Maria Șerbulescu, Alexandra Anamaria Bastovanov, Elena Peț, Marius Ionuț Gordan

Abstract


This study examines the nexus between artistic-cultural heritage, tourist satisfaction, and tourism destination image in Târgu Jiu, Romania, focusing on the Brâncuși Monumental Ensemble, a UNESCO World Heritage Site renowned for its modernist sculptures. The study assesses how these cultural assets influence tourists' perceptions through visitor surveys while also providing insight into functional and psychological characteristics that influence tourism destination image. Findings indicate that the artistic heritage of Târgu Jiu significantly enhances its destination image, leading to high tourist satisfaction. The study underscores the importance of preserving and promoting cultural heritage to boost tourism and suggests strategies for leveraging such assets to improve destination appeal.


Keywords


artistic heritage impact on tourism; tourism destination image; Brâncuși Monumental Ensemble; Visitor Perception

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Copyright (c) 2025 Iațentiuc Andreea Denisa, Manuela Maria Șerbulescu, Alexandra Anamaria Bastovanov, Elena Peț, Marius Ionuț Gordan

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031