THE NECESITY OF MARKETING IN INDIVIDUAL SPORTS OVERVIEW

Daniel Chirilă, Mariana Chirilă

Abstract


This paper presents aspects regarding of individual sports marketing viewed as an opportunity to develop business compared to currently marketing team sports. Although sport sells for centuries, the idea of rational system of sports marketing is relatively new.The combination of factors in sports marketing experts offer a truly unique challenge that requires a quite different approach from other domains. Sport marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. Marketing in sports brings together all the activities required to meet consumer needs and desires of sport through exchange processes. Sports marketing has developed two major branches: sports marketing products and services directly to consumers sports and marketing consumer and other industrial products or services by using promote sport. The need to promote individual sports, will generate specific use of marketing techniques that are aimed at maximizing profits in individual sports competitions.


Keywords


sport marketig; individual sports; financial profit

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References


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Copyright (c) 2016 Daniel Chirilă, Mariana Chirilă

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
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