ROMANIAN TRAVEL AGENCIES: RE-BUILDING UP CORPORATE IMAGE TROUGH OFFERS
Abstract
This study presents and analysis of the way 10 Romanian travel agencies ranked among the first 10 in Romania in 2019 have managed to re-build their corporate image after the Covid-19 pandemic through offers made on their websites. The authors investigated the “About (Us)” page of their websites in search of common and specific “offers”, identifying the most common offers mentioned on the websites of these travel agencies, the travel agencies with the largest number of offers, and the qualifiers of these offers.
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***https://www.businesstravel.ro/about
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Copyright (c) 2024 Iasmina Iosim, Gabriela Popescu, Anka Pascariu, Diana Marin, Carmen Dumitrescu, Gabriela Negoita, Andreea Dragoescu
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031