IMPROVING MARKETING’S MANAGEMENT IN SWINE MEAT FARMS

Abstract

Meat and swine meat products, obtained in different industrial production systems, are the sum of the attributes, benefits and functions that consumers purchase from the market, for these reasons the offer for the market must successfully meet the needs of consumers who request them. Farms must perfect their production and marketing management for a good market capitalization as safe products, certified, or brands, associated with their own products or services. So that the offer of the farms to be perceived positively by consumers, solutions must be found to improve product marketing and boost meat business because products, brands capture the requirements, attributes and image of the products offered by farms for sale. In order to capitalize more, meat producers must perfect their new products, under the protection of brand names that become familiar and accepted by consumers associated with beliefs, experiences and images.