THE VALORIZATION OF FOREST FRUITS IN BISTRIÅ¢A NÄ‚SÄ‚UD COUNTY- A POSSIBLE BUSINESS IN SOCIAL ECONOMY SECTOR

Abstract

The diversity of forest fruits in the mountains and hills of Bistrita Nasaud County, coupled with the availability of local people from rural communities to collect and process these fruits is an opportunity that can be exploited in order to reduce the poverty rate in the region. SWOT analysis is the method used to identify solutions to the problems faced by groups of vulnerable women from Bistriţa Năsăud area, taking into account the favorable factors (generous offer of forest fruits, various possibilities to process them) and the less favorable factors (the absence of specific legislation, fewer opportunities for funding). The results of the analysis show that creating a social enterprise that has as object the collection, processing and use of forest fruits is an opportunity to create jobs and achieve social inclusion of vulnerable groups in the area.