THE IMPORTANCE OF EFFECTIVE COMMUNICATION IN RURAL TOURISM

Abstract

Through this paper I want to present the importance of good communication and understanding between those with accommodation units and table in rural areas and potential tourists. By creating an understandable offer to tourists, quality of services and most importantly a good reception by the hosts of these tourists when they arrive in a rural accommodation and fair presentation of the services may lead to a better development of rural tourism and the increasing number of tourists eager to escape from everyday life to spend a holiday in the countryside. Equally important is the communication through the online environment, if there is a presentation site of a location or accommodation.