DETERMINING THE CUSTOMER VALUE OF INTERNET ACCESS SERVICES FOR A MOBILE PHONE COMPANY

MĂDĂLINA BRUTU

Abstract


Abstract: This paper aims at researching the customer value for the category Internet Access Service provided by a mobile phone company. The methodology used is that proposed by C. Allard, including 3 stages: the stage of attracting customers, the stage of customer loyalty and the stage of developing relations with the loyal ones.


Keywords


customers; mobile phone company; Internet access

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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