SCIENTIFIC ASSESSMENT OF THE IMPORTANCE OF TRADITIONAL HUNGARIAN PRODUCTS

Abstract

Questionnaires were done for research of the local consumer evaluation aiming the topic of traditional horticultural products in the sphere of products in horticulture and food industry. We have three hypotheses: 1.The consumers are able to associate with messages bound up with characteristic, regional products. 2. In the decision-making process, in connection with the purchase and consumption of the consumer, the knowledge of the source of supply is an influential factor. 3. The product character of traditional horticultural products gives the chance to the consumer to
acknowledge the excellent and individual feature of the product in a higher price, consequently, the higher price will be less influential factor in their decision-making process of the purchase.