FROM ORCHARD TO URBAN GARDEN: COMMUNICATING THE VALUE OF FRUIT TREES IN PUBLIC SPACE
Abstract
In recent years, urban landscapes have witnessed a renewed interest in integrating fruit trees into public spaces, redefining the boundaries between nature, culture, and community well being. This study explores how the symbolic and ecological values of fruit trees are communicated in urban environments, transitioning from their traditional role in agricultural orchards to new functions in city gardens and community parks. Through a multidisciplinary approach combining environmental communication, landscape design, and urban sociology, the paper examines how fruit trees foster a dialogue between humans and nature, serving as both aesthetic and educational instruments. Furthermore, the research highlights how public awareness campaigns, participatory design, and green communication strategies contribute to a deeper understanding of biodiversity, sustainability, and food heritage within cities. By analyzing case studies from European urban projects, the paper demonstrates that the presence of fruit trees in public spaces is not merely a matter of design, but a medium of communication one that connects environmental identity, collective memory, and the pursuit of a more resilient urban ecosystem.
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ISSN online 2069-2307
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