SUSTAINABILITY AND ENVIRONMENTAL CONSUMER PROTECTION: AN ANALYSIS OF THE TRUTHFULNESS OF "ECO," "BIO," AND "GREEN" LABELS IN THE CONTEXT OF THE ROMANIAN MARKET
Abstract
The paper examines the veracity and effectiveness of "eco", "bio" and "green"
labels on the Romanian market, analyzing the legislative framework, certification mechanisms and the level of consumer information. Using a mixed methodology (legislative analysis, bibliographic review, label content analysis and case studies on representative products), we identify regulatory gaps, greenwashing risks and propose practical recommendations for authorities, certification bodies, retailers and consumers.
Keywords
Full Text:
PDFReferences
BĂLAN D., GHERASIM T., 2020, Consumer Perception of Eco-labelled Products in Romania. Journal of Environmental Protection and Ecology
BISWAS A., ROY, M., 2015, Green Products: An Exploratory Study on the Consumer Behaviour in Emerging Economies. Journal of Cleaner Production
KAPOOR S., 2020, Consumer and the Market. New Delhi: Indian Institute of Public Administration
LYON T. P., MONTGOMERY A. W., 2015, The Means and End of Greenwash. Organization & Environment
MARIN CORNELIA DIANA, 2025, Protecția consumator, Editura Eurobit, Timișoara
NGUYEN T. N., LOBO A., GREENLAND S., 2020, Pro-environmental Purchase Behaviour: The Role of Green Label Knowledge. Journal of Retailing and Consumer Services
OANCEA R., 2019, Green Marketing Practices and Consumer Protection in Romania. Economic Research
OTTMAN J., 2011, The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
POPESCU M.-L., et al., 2021, Romanian Consumers’ Attitudes Towards Organic Products, Sustainability (MDPI)
***https://anpc.ro/wp-content/uploads/2025/04/RAPORT-ANPC-2024.pdf
***https://www.consilium.europa.eu/ro/press/press-releases/2024/05/30/circulareconomy-council-gives-final-approval-to-right-to-repairdirective/?
utm_source=chatgpt.com
***https://www.europarl.europa.eu/news/en/pressroom/
IPR85011/parliament-backs-new-rules-for-sustainable-durable-productsand-no-greenwashing?utm_source=chatgpt.com
***https://eur-lex.europa.eu/EN/legal-content/summary/common-rules-promotingthe-repair-of-goods-and-amending-related-eu-legislation.html?utm_source=chatgpt.com
***https://informatiahr.ro/amenzi-usturatoare-aplicate-de-comisarii-pentru-protectiaconsumatorilor-
pentru-lipsa-etichetarii-in-limba-romana
***www.roaliment.ro/siguranta/lapte-alterat-etichete-selaatoare-si-defectuoasa-anpcpromite-toleranta-zero-pentru-produse-perisabile
Refbacks
- There are currently no refbacks.
Copyright (c) 2026 Diana Marin
This work is licensed under a Creative Commons Attribution 4.0 International License.
LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
______________________________________________________________________________________________
Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031