THE AGRITOURISM POTENTIAL OF IAȘI COUNTY: RESOURCES AND DIRECTIONS FOR SUSTAINABLE DEVELOPMENT

Ana-Mariana Dincu, Ilinca Merima Imbrea, Andreea Adriana Petcov, Corina Sîrbu, Loredana Văduva

Abstract


The study tracks the evolution of agritourism activity in Iași County between 2015 and 2024, based on statistical data provided by the National Institute of Statistics. The analysis highlights the dynamics of agritourism accommodation structures, changes in existing and operational accommodation capacity, as well as trends in tourist arrivals and overnight stays, differentiated by residence category. Based on this information, a SWOT analysis was carried out, highlighting both the strengths—the diversity of rural resources, proximity to urban centers, and rich local traditions—and the current vulnerabilities, generated by poor infrastructure, seasonality, and insufficient promotion of tourism offerings. Finally, strategic directions are proposed for the sustainable development of agritourism in Iași County, focused on diversifying services, increasing professional quality, digitizing promotion, and the integrated valorization of traditional products in the regional tourism circuit

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Copyright (c) 2026 Ana-Mariana Dincu, Ilinca Merima Imbrea, Andreea Adriana Petcov, Corina Sîrbu, Loredana Văduva

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031