VISITOR SATISFACTION AND DESTINATION IMAGE: EVIDENCE FROM THE RETEZAT NATIONAL PARK
Abstract
This study examines how visitors’ cognitive and affective images of Retezat National Park relate to overall satisfaction. Using a structured visitor survey, we assess satisfaction with scenery, trail conditions, environmental quality, and overall service touchpoints. Results highlight the primacy of natural attributes in shaping satisfaction, with supporting infrastructure and information quality reinforcing positive evaluations. The paper briefly discusses practical implications for protected area management, including experience design and communication priorities.
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Copyright (c) 2026 Solomia Madalina Bona, Ionela Păunescu, Ioana Gherasimoaie, Elena Peț, Marius Ionuț Gordan
This work is licensed under a Creative Commons Attribution 4.0 International License.
LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
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