DIGITAL TRANSFORMATION AND SMART PROMOTION IN RURAL TOURISM OF WESTERN ROMANIA
Abstract
Digitalization offers new opportunities for the sustainable growth of rural tourism, especially in less accessible regions. This study examines the extent to which small tourism businesses in the western region of Romania adopt digital tools for marketing, online booking, and visitor engagement. The analysis combines secondary data from regional tourism platforms with qualitative interviews conducted among entrepreneurs and local authorities. The results show that digital tools enhance visibility and attract younger visitors, yet many rural areas still face digital gaps and a lack of professional training. The study proposes the creation of regional digital hubs and partnerships between universities and local communities to improve technological inclusion and promote smart rural tourism.
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Copyright (c) 2026 Theodor Muntean, Larisa-Elena Briscan, Ramona Ciolac, Tiberiu Iancu, Tabita Cornelia Adamov
This work is licensed under a Creative Commons Attribution 4.0 International License.
LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031