EFFECTIVE COMMUNICATION STRATEGIES IN AGRICULTURAL PRODUCT MARKETING

Anka Roxana Pascariu, Mihaela Iancu, Dragoș Chende, Marius GORDAN, Camelia Mănescu, Iasmina Iosim, Tabita Adamov, Tiberiu Iancu

Abstract


The agricultural sector plays a vital role in the global economy, with effective marketing strategies being key to the success of agricultural products. This scientific paper explores the various communication strategies employed in the marketing of agricultural products, focusing on how they influence consumer behavior, enhance brand visibility, and increase market reach.


Keywords


communication; marketing; agriculture; communication strategies.

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References


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Copyright (c) 2025 Anka Roxana Pascariu, Mihaela IANCU, Dragoș CHENDE, Marius GORDAN, Camelia Mănescu, Iasmina IOSIM, TABITA ADAMOV, TIBERIU IANCU

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

______________________________________________________________________________________________

Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031