EXPERIENCE ECONOMY, ESPERIENCE INDUSTRY AND EXPERIENCE PASTORAL TOURISM
Abstract
This paper distinguishes between goods (merchandise or possessions)-whose purchase leaves the customer with a physical object to keep services (intangible, value-added activities that a company provides to its customers)-which leave the customer with something done for him or his possessions or on his behalf; and experiences (events or occurrences which leave an impression on someone)-which leave the custom with the memory of the encounter with the experience provider. The paper analyses the goods-services-experiences sequence in tourism following the pattern of experience economy.
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