Honey - a prospective product for Romanian international trade

Abstract

EU membership imposed in the post-accession period significant changes and improvements in the Romanian agri-food production. It provided also increased trade opportunities on both the Single Market and non-EU markets. Both exports and imports expanded significantly; honey is one of the very few Romanian products that is competitive on the international markets, and especially on the EU markets. Due to its competitive production costs and its excellent quality, honey is a product for which Roamania has been constantly a net exporter during the last three decades. It was able to secure a solid market position and it is likely to continue further increasing its production and exports. Although the honey production exceeds by far the domestic consumption, the latter is also expected to increase in the coming years, due to changes in the consumption model, aiming tor more healthier nutrition (by substituting in time processed sugars). The present paper is analysing the honey trade performances, as well as the changes in value, volume and geographical orientation of the trade flows