ORIENTATION OF TOURIST FLOWS BY IMPROVING MARKETING’S MANAGEMENT
Abstract
Marketing’s management in tourism must consider a number of factors, one of the most important being the different market segments, based on demographic criteria. Beyond marketing or branding, we are dealing with the image of the destination or the story of the place, and here we can talk about art, which can be used as a tool in building this image. The development of tourism needs to be based on sustainability, economic, social and environmental, so all the actions taken must be moderate in order to bring equitable long-term benefits. Also, non-traditional tourism, which starts from natural and cultural heritage, must consider original offers, derivative offers, market research, marketing strategy, service delivery and pricing policy.
Keywords
Full Text:
PDFReferences
BELLO Y.O., BELLO M.B., 2019, Destination Attributes and Domestic Tourists’ Choice of Obudu Mountain Resort Calabar. Journal of Tourism & Management Research, vol. 4(3), pp. 515-533
EUROPEAN COMMISSION, 2003, Using Natural and Cultural Heritage to Develop Sustainable Tourism in Non-Traditional Tourist Destinations. Luxembourg: Office for Official Publications of the European Communities
GURSOY D., DEESILATHAM S., PIBOONRUNGROJ P., 2018, 8th Advances in Hospitality and Tourism Marketing and Management Conference, Bangkok, Thailand
HEBER LOREDANA, PETROMAN CORNELIA, PETROMAN I., BĂLAN IOANA, MARIN DIANA, IVAȘCU GABRIELA, POPOVICI C., 2010, Pork and carcasses quality in swine exploited in family farms. Animal Science and Biotechnologies, vol. 43 (2)
LEE G., TUSSYADIAH I.P., 2012, Exploring Familiarity and Destination Choice in International Tourism. Asia Pacific Journal of Tourism Research, vol. 17(2), pp.133-145
MAFI MARICA, PRATT S., TRUPP A., 2020, Determining Ecotourism Satisfaction Attributes- A Case Study of An Ecolodge in Fiji. Journal of Ecotourism, vol. 19(4), pp.304-326
MILNE S., MASON D., HASSE JULIA, 2004, Tourism, Information Technology, and Development: Revolution or Reinforcement? În A. A. Lew, C. M. Hall & A. M. Williams (eds.), A Companion to Tourism (184-194). Malden, MA – Oxford – Victoria: Blackwell Publishing
TARTIU COSMINA, NOWAK J.J., 2007, Choice of A Tourism Destination: Complementary Preferences and Tourism Subjective Characteristics. Disponibil la: https://ecomod.net/sites/default/files/document-conference/ecomod2007-rum/172.pdf. Accesat la 27.07.2021
PETROMAN CORNELIA, PALADE S., PETROMAN I., POPA, DANIELA, ORBOI, MANUELA DORA, PAICU D., HEBER LOREDANA, 2010, Managerial strategies for the conservation of rurality in rural tourism. Animal Science and Biotechnologies, vol.43 (2)
PETROMAN CORNELIA, 2015, Tipology of tourism destination, Scientific Papers Animal Science and Biotechnologies vol. 48 (1), pp.338-342
PETROMAN I., MARIN DIANA, PETROMAN CORNELIA, 2015, Bazele turismului, Editura Eurostampa Timișoara
PETROMAN I.M., VĂDUVA LOREDANA, 2021, Forms of active tourism, Journal Quaestus, Issue 18, pp. 271-279
PETROMAN I.M., VĂDUVA, LOREDANA, MARIN, DIANA, 2021, Benefits of slow tourism for local economies, Journal Quaestus, Issue 18, pp. 280-291
VĂDUVA LOREDANA, PANDURU ELISABETA BIANCA, PETROMAN CORNELIA, ADAMOV TABITA, MARIN DIANA, PETROMAN I., 2020, Tourism forms practicable in protected areas, Agricultural Management/Lucrări Științifice, Seria I. Management Agricol vol. 22(1)
VĂDUVA LOREDANA, PETROMAN I.M., 2021, Forme alternative de turism, Editura Eurostampa
WALL G., 2000, Alternative Tourism, In J. Jafari (ed.), Encyclopedia of Tourism (165-166). London: Routledge
WANG N., 1999, Rethinking Authenticity in Tourism Experiences. Annals of Tourism Research, vol. 26(2), pp. 349-370
WEAVER D., 2006, Sustainable Tourism: Theory and Practice. Oxford: Elsevier Butterworth-Heinemann
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Loredana Văduva, Cornelia Petroman, Cosmina Toader, Diana Marin, Ioan Petroman
This work is licensed under a Creative Commons Attribution 4.0 International License.
LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
______________________________________________________________________________________________
Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031