THE IMPORTANCE OF REGIONAL BRAND MINIȘ-MĂDERAT WINE CONSUMPTION

Iuliana Eva Băra, Teodor Florin Cilan

Abstract


This research enterprise proposes the study of the degree of acceptance regarding a highlighted the importance of regional brand regional wine. The consumption of wine confirms the quality of regional products. The brand occupies an important place in the wine consumer decision being influenced by it in terms of wine. Consumption behavior of regional wine brand gives a certain
value and lifestyle in consumer behavior

Keywords


brand, consumer behavior, products, wine

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031