STUDY REGARDING THE EVALUATION METHODS OF PURCHASING ALTERNATIVES OF AGRI-FOOD PRODUCTS
Abstract
When it is identified a need, which is not satisfied, the consumer will look for information, so as to satisfy the specified need, this particular search targeting some information about certain products, which the will be evaluated by the consumer. The information is necessary to identify the existing alternatives, in order to substantiate the purchasing decision. The reasons why products are not bought are due to the fact that people are not aware of their existence, either because they forget about them or because they do not accept them because of the price or quality.
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
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ISSN online 2069-2307
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