CONTENT ANALYSIS OF ONLINE REVIEWS: A CASE STUDY OF TIMIȘOARA ACCOMODATION ESTABLISHMENTS
Abstract
The aim of this research paper is to analyze online hotel reviews of accommodation establishments from Timișoara, Romania, written on the Tripadvisor and Booking.com platforms. The main goal of the research is to determine the main topics that tourists write about and their appreciation of attributes such a\s cleanliness, comfort, location, facilities, staff and value for money. The research paper also deals with analyzing the responses that owners wrote back to the reviewers, considering the preference for writing repetitive responses or customized ones and polite or impolite answers. Finally, we compare the overall distribution of positive and negative reviews between the two platforms, in order to pinpoint possible signs of astroturfing.
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Copyright (c) 2021 Marius Ionuț Gordan
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031