CONSUMERS’ OPINIONS ON BOVINE MILK, ESPECIALLY ON RAW MILK SOLD DIRECTLY

Dzsenifer Mária Ruzsa, Karoly Bodnar

Abstract


In the study, the situation of raw milk consumption was examined from the consumer side. The answers obtained during the online questionnaire survey (n=270) were analyzed using the methods of cross-tabulation and correlation analysis. Data were processed by the IBM SPSS ver. 27 software. The majority of respondents insist on consuming canned UHT milk and buy it in supermarket. Consumers who choose raw milk usually do not have enough information about the producer, the milk and its quality parameters. It is a surprising result that a relationship between the consumption of raw milk (directly sold by producers) and urban residents also was found (r=0.228; p=0.002). Most raw milk is sold in plastic bottles, but half of consumers would like to use a redeemable glass bottle. 

Keywords


bovine milk, raw milk, consumers’ attitudes, product information, environmental awareness

Full Text:

PDF

References


BALOGH P. (2016): Zempléni kézműves élelmiszerek a kelet-magyarországi női fogyasztók szemszögéből. Élelmiszer, Táplálkozás és Marketing, 12 (1): 3-15.

BOOR, K.J. – WIEDMANN, M.- MURPHY, S.- ALCAINE, S. (2017): 100-year review: Microbiology and safety of milk handling. J. Dairy Sci,. 100, 9933-9951.

CHIURCHIU, I.A. – SOARE, E. (2019): Cow milk route from Romanian dairy farms to market. In proc.: X. Int. Sci. Agric. Symp. „Agrosym 2019”, Jahorina, Bosnia and Hercegovina, 3-6. Oct., 1815-1820.

CLAEYS, W.L CARDOEN, S. DAUBE, G. DE BLOCK, J. DEWETTINCK, K. DIERICK, K. DE ZUTTER, L. HUYGHEBAERT, A. IMBERECHTS, H. THIANGE, P. VANDENPLAS, Y. HERMAN, L. (2013): Raw or heated cow milk consumption: Review of risks and benefits. Food Control, 31 (1): 251-262.

CLARK, E.A. DUNCAN, S.E. HAMILTON, L.M. BELL, M.A. LAHNE, J. GALLAGHER, D.L. O'KEEFE, S.F. (2021): Characterizing consumer emotional response to milk packaging guides packaging material selection. Food Quality and Preference, 87, 103984.

CONTINI, C., BONCINELLI, F., CASINI, L., PAGNOTTA, G., ROMANO, C., SCOZZAFAVA, G. (2016): Why do we buy traditional foods? Journal of Food Products Marketing, 22 (6): 643¬657.

DÖRNYEI O. PETHŐ B. (2018): Fogyasztói preferenciák változása 4 élelmiszer termékcsoport esetében. In: „Kulturális gazdaság” Kautz Gyula Konferencia. Széchenyi István Egyetem. Kautz Gyula Gazdaságtudományi Kar, Győr, 2018. június 5., 8, 7 p.

GIUCA, A. D. (2021): Marketing study on Romanian consumer preferences for cow milk. Sci. Papers s. Management, 21 (1): 353-360.

HOLLYWOOD, L. WELLS, L. – ARMSTRONG, G. – FARLEY, H. (2013) Thinking outside the carton: attitudes towards milk packaging. British Food Journal, 115 (6): 899-912.

KARATAPANIS, A.E. – BADEKA, A.V. – RIGANAKOS, K.A. – SAVVAIDIS, I.N. – KOTOMINAS, M.G. (2006): Changes in flavour volatiles of whole pasteurized milk as affected by packaging material and storage time. Int. Dairy Journal, 16 (7): 750-761.

KRIVOSIKOVA, A. – NAGYOVA, L. – KUBELAKOVA, A. – MOKRY, S. (2019): Consumer preferences on milk market: evidence from Slovak Republik. Potravinarstvo Slovak Journal of Food Science, 13 (1): 961-970.

KURAJDOVA, K. TÁBORECKA-PETROVICOVA, J. (2015): Literature Review on Factors Influencing Milk Purchase Behaviour. Int. Review of Management and Marketing, 5 (1): 9-25.

MERLINO, V. M. – BRUN, F. – VERSINO, A. – BLANC. S. (2020): Milk packaging innovation: Consumer perception and willingness to pay. Agriculture and Food, 5 (2): 307-326.

MUHAMMAD, A.A. – KAMRAN, A. (2014): Impact of Visual Elements of Packaging of Packaged Milk on Consumer Buying Behaviour. Interdisciplinary Journal of Contemporary Research in Business, 5 (11): 118-160.

PEREIRA, Á. VILLANUEVA-REY, P. VENCE, X. MOREIRA, M.T. FEIJÓO, G. (2018): Fresh milk supply through vending machines: Consumption patterns and associated environmental impacts. Sustainable Production and Consumption, 15, 119-130.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Dzsenifer Mária Ruzsa, Karoly Bodnar

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

______________________________________________________________________________________________

Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031