PROMOTING THE BRAND JACOBS ON THE COFFEE MARKET

Ionela Botez, Adelina Venig, Aurora Venig, Elena Peț

Abstract


Jacobs represents the German symbol of quality coffee since the year of 1895. The brand was founded in Bremen after the name of Master Johann Jacobs. His dream was to offer his customers fresh coffee, full of the magical flavor of Alintaroma. After more than 100 years, Alintaroma Jacobs continues to delight the senses of its customers with a diverse range of products. The aim of the brand is to meet the expectations of coffee consumers in a short time and in an efficient manner

 

 


Keywords


quality; market; consumers; brand; hospitality

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Copyright (c) 2021 Elena Peț

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

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