MAXIMIZE BUSINESS IN AGRO-TOURISM ON FARM BY CREATING TOURIST BRANDS

Cornelia Petroman, Ioan Petroman, A. Benk, M. Popescu, Lucia NegruÈ›, Diana Marin, Ramona Ciolac, Ana Lozici

Abstract


Maximizing the objectives to be achieved within agro-tourist farm units, it is possible by establish a specific order of priorities (turnover, profit and revenue, revenue and profit for the farm and the need to diversify its activities). In order to maximize any business in general and the agro-tourist in particular, must take into account the uniqueness of brands. The moment of creating a strong brand is when the product obtained by traditional technology is given a special meaning by application of an identifier element that distinguishes it from competing products.


Keywords


agro-tourism; farm; tourist brand

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031