THE FRANCHISE-A WAY TO DEVELOP HOTEL BUSINESSES

Cristina Micu, Loredana Tuță

Abstract


 The franchise is a business model that has proven its efficiency in many fields of activity, but especially in the hotel businesses. This paper presents the evolution and trends of the main hotel franchises worldwide. The franchise is a business model and also the most complex form of network distribution, based on the success of the franchisor's idea. The peculiarity of this study is the analysis of the hotel franchise system in Romania, taking into account the main efficiency indicators and the development opportunities.

 


Keywords


franchise; business model; hotel; tourism

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References


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Copyright (c) 2019 CRISTINA MICU, LOREDANA TUTA

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031