PROMOTING EVENTS THROUGH PRINT MEDIA

Iasmina Iosim, Gabriela Popescu, Cristina Babcsanyi

Abstract


This paper defines event and identifies specific types of event (agritourism events, cultural events, recreation events, religious events, sporting events, and tourism events). It identifies the most relevant types of events from the perspective of their physicality – online / virtual events and offline / physical events – as well as the most common types of offline / physical events promoted through print media (breakfasts, lunches and dinners, carnivals / festivals, conferences / conventions, exhibition / expositions or trade fairs / shows, roadshows, seminars, and summits). The paper shows that the promotion of offline / physical events requires a multi-touch approach: besides banners, call downs, displays, flash mobs, graffiti, radio advertising, search engine marketing, sponsored emails, television advertising, telesales outreach, etc., there are also advertorial, direct mail, media / news / press release and paid ad / advertisement / promotion. It also identifies the promotion tools with the widest range of forms.

Keywords


promotion; event; print media

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References


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Copyright (c) 2019 Iasmina Iosim, Gabriela Popescu, Cristina Babcsanyi

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
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