DESTINATION IMAGE AND VISITOR SATISFACTION AT OCNELE MARI SALT MINE
Abstract
This article deals with the link between perceived destination image and visitor satisfaction in the Ocnele Mari salt mine complex. A survey-based design captures evaluations of functional characteristics and destination image. Findings indicate that perceived distinctiveness—anchored in the underground microclimate and heritage setting—drives satisfaction. The study offers some actionable guidance for experience curation and message framing in industrial-heritage attractions and suggests a compact indicator set for ongoing image tracking.
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Copyright (c) 2026 Liliana Mirianici, Anca Lilieta Rus, Zlatenco Ieremici, Marius Ionuț Gordan, Elena Pet
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
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