THEORIES OF DECISION-MAKING IN TOURISM
Abstract
This paper presents the main theories related to decision-making in tourism. First, a distinction is made between decision-making in general and decision-making in tourism in particular. Then the main models/theories related to decision-making in tourism are presented – actor-network theory, attribution theory, choice set theory, demand theory, expected utility theory, nudge theory, process theory, the theory of planned behavior, and the theory of reasoned action – all based on a very rich Romanian and foreign bibliography. The conclusions emphasize the importance of understanding these models/theories for tourism managers/professionals and for tourism businesses.
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Copyright (c) 2026 Liliana Mirianici, Daniela Marina, Diana Cornelia Marin, Iasmina Iosim
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
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(former ISSN 1453-1410, E-ISSN 2069-2307)
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