HERBAL MEDICINE AS A CULTURAL EXPRESSION: COMMUNICATION PATTERNS IN A COMPARATIVE STUDY ACROSS CULTURAL TRADITIONS

Eliza Karina Moisuc, Paula Maria Georgiana Bonca, Dragoș Chende, Iasmina Iosim, Anka Roxana Pascariu

Abstract


Herbal medicine represents one of the most enduring expressions of human
interaction with the natural world and remains a fundamental component of global health traditions. This study examines herbal medicine as a cultural communication system, exploring how diverse societies transmit, interpret, and practice plant-based healing. Using a qualitative, cross-cultural research design, the analysis draws on ethnographic literature, historical documents, and contemporary health reports to identify the communicative patterns that shape traditional medical knowledge.


Keywords


communication; cultural traditions; herbal medicine; human interaction; cultural communication system

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Copyright (c) 2026 Eliza Karina Moisuc, Paula Maria Georgiana Bonca, Dragoș CHENDE, Iasmina IOSIM, Anka Roxana Pascariu

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
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PUBLICATION LANGUAGE: English

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