IS THE HOSPITALITY INDUSTRY READY FOR THE ARTIFICIAL INTELIGENCE REVOLUTION?

Marius Ionuț Gordan, Tabita Cornelia Adamov, Tiberiu Iancu, Anamaria Roxana Martin, Anka Roxana Pascariu

Abstract


The advent of artificial intelligence (AI) is poised to revolutionize industries across the globe, and the hospitality sector is no exception. While ranking-based AI has been completely integrated into various aspects of the hospitality and travel industry, for example by online travel agencies that provide personalised ordered lists of accommodation units to each customer, the widespread access to generative AI poses new challenges and oportunities for all stakeholders in hospitality. This paper addresses the readiness of the hospitality industry to embrace and utilize AI by analyzing current adoption levels, potential benefits, and the challenges inherent in integrating AI technologies.

 


Keywords


AI; generative AI in tourism; AI revolution

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Copyright (c) 2025 Marius Ionuț Gordan, Tabita Cornelia Adamov, Tiberiu Iancu, Ioana Anda Milin, Anka Roxana Pascariu

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031