PROMOTION OF THE TOURISM SECTOR BY ADOPTING EFFECTIVE STRATEGIES IN THE ONLINE ENVIRONMENT. CASE STUDY: MEHEDINȚI COUNTY
Abstract
The tourism sector plays a vital role in regional economic development, and the promotion of lesser-known destinations can be significantly enhanced through effective digital strategies. This paper examines the promotion of Mehedinți County, a culturally rich yet under-explored region in Romania, through online marketing strategies. Key findings highlight the importance of targeted digital content that resonates with potential tourists, the role of local communities in content creation, and the impact of virtual experiences in sparking interest. The paper also explores the need for collaboration between local authorities, businesses, and digital marketing professionals to create a cohesive and sustainable online tourism brand for Mehedinți, and also this study provides practical recommendations for enhancing the county's online presence, boosting tourism demand, and fostering long-term economic growth through effective digital promotion strategies.
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Copyright (c) 2025 Mihaela Iosefina Iancu, Anka Roxana Pascariu, Tabita Cornelia Adamov, Tiberiu Iancu, Ioan Pet
This work is licensed under a Creative Commons Attribution 4.0 International License.
LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031