TOURIST DESTINATION IMAGE AND SATISFACTION AT PELEȘ CASTLE: A DESCRIPTIVE STUDY

Alexandra Timeea Caragena, Lorena Lupei, Elena Peț, Marius Ionuț Gordan

Abstract


This study provides a descriptive analysis of the tourism destination image and tourist satisfaction associated with Peleș Castle, a significant cultural and historical landmark in Romania. Using survey data collected from visitors, the study explores perceptions of the castle’s image, focusing on visitor services, and examines how these factors contribute to overall tourist satisfaction. Through the identification of key aspects that shape visitors' experiences, this research aims to offer insights into maintaining and enhancing the appeal of Peleș Castle as a prominent tourist destination. The findings contribute to the ongoing scholarly debate regarding the elements influencing tourist satisfaction in cultural heritage tourism and suggest strategies for improving visitor experiences


Keywords


destination image; tourist satisfaction; cultural heritage tourism; visitor experience; Peleș Castle

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Copyright (c) 2025 Alexandra Timeea Caragena, Lorena Lupei, Elena Peț, Marius Ionuț Gordan

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
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