TOURISM DESTINATION IMAGE OF THE ALBA IULIA FORTRESS

Denisa Ana Mirca, Martina Pepa, Elena Peț, Marius Ionuț Gordan

Abstract


The objective of this research paper is to explore the tourism destination image of the Alba Iulia Fortress, the largest fortress in Romania. The fortress serves as a locale where tourists can immerse themselves in a medieval ambiance. It is situated in the heart of Transylvania and stands as the most significant monument with Baroque elements in the province. Over recent years, Alba Carolina Fortress has undergone substantial transformations, progressively gaining prominence in European tourism. This site frequently hosts diverse cultural activities that continue to attract a growing number of tourists.


Keywords


tourism destination image; image marketing; tourism marketing

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References


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Copyright (c) 2024 DENISA ANA MIRCA, MARTINA PEPA, Marius Ionuț Gordan, ELENA PET

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
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