CUSTOMER SATISFACTION FOR PLANT-BASED MILK

Roxana Maria Rosca, Alexia Melania Palfi, Mădălina Muțulescu, Marius-Ionuț Gordan, Elena Peț

Abstract


Nowadays, an increasing number of individuals are opting to forgo dairy products for various reasons, whether motivated by medical conditions or a desire to abstain from animal-derived products. Consequently, plant-based alternatives to animal-derived dairy, such as plant-based milk, have emerged in the market. This paper explores the theme of customer satisfaction specifically in the context of plant-based milk, shedding light on the factors influencing consumer preferences and the overall experience with non-dairy alternatives.

Keywords


plant-based milk; customer satisfaction; satisfaction for vegan products

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References


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Copyright (c) 2024 Roxana Maria Rosca, Alexia Melania Palfi, Niculina Mădălina Muțulescu, Marius Ionuț Gordan, Elena Peț

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031