PERSPECTIVES ON CONSUMER PREFERENCES IN AGRITOURISM
Abstract
This research paper aims to provide an overview of the factors that influence consumer preferences in agritourism, as well as examining consumer and stakeholder perceptions of agritourism and rural tourism. Previous research on consumer preferences in agritourism has highlighted the importance of authenticity, thrill-seeking behaviour or alternatively, relaxation and education opportunities for families, and the willingness of consumers to purchase fresh produce from farmers. Additionally, consumers enjoy spending their time in open spaces and feeling closer to nature. Our analysis of previous research in the field of agritourism reveals several trends that can significantly impact the performance of agritourism businesses.
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania
E-mail: tabitaadamov2003 [at] yahoo.com
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