RETAIL CHAINS DYNAMICS AND ITS IMPACT ON ROMANIAN VEGETABLE PRODUCERS

Cornelia Alboiu

Abstract


This paper makes an analysis of the dynamics of the retail sector and its impacts on vegetable chain taking into consideration the main driving forces which govern the transition from the classical marketing systems to the modern, coordinated marketing systems: globalization, foreign direct investments, technological changes (advanced production and distribution system, information technology), and consumer preference changes. In this regard, a qualitative and quantitative analysis is carried out, in which statistical and econometric analysis by employing qualitative models is used in order to determine the vegetable farmers’ adaptation probability to the dynamics of retail chains using certain institutional variables. The results show that there is quite a slow rate of vegetable farmers’ adaptation to the modern retail chains requirements.

Keywords


retail chains dynamic, vegetable farmers adaptation

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References


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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031