COMMUNICATION-MANAGERIAL TOOL IN AGRICULTURAL PRODUCTION

Anka Roxana Suba, Marius Gordan, Iasmina Iosim, Tiberiu Iancu

Abstract


In the current context of a constantly evolving information age, emerging technologies and information advances have brought about changes in many fields, including agriculture, introducing new features, based on a progressive vision that dramatically transforms the way agricultural enterprises operate in the 21st century. Even if the emphasis is on improving the various nutritional, breeding and breeding programs, the farm employee is in fact the bridge, being responsible for the successful implementation of research in order to streamline production processes in agriculture. In this case, communication becomes a key factor in any agricultural operation, guaranteeing success, whether we are talking about training or motivating employees, or the implementation of new technologies or practices. 

Keywords


communication; agricultural production; agricultural communication; agricultural processes

Full Text:

PDF

References


BARKER L.L., 1990, Communication. Prentice Hall, Englewood Cliffs.

BARDOLPH R., 1948, Agricultural Literature and the Early Illinois Farmer. Urbana: University of Illinois Press

BOONE K., MEISENBACH T., TUCKER M., 2000, Agricultural Communications: Changes and Challenges. Ames: Iowa State University Press

HARTLEY P., 1993, Interpersonal communication. Routledge, London

HARRIS T.E., NELSON M.D., 2008, Applied Organizational Communication: Theory and Practice in a Global Environment. Taylor & Francis Group, New York

JOSEPH R. ZUMALT, 2011, Identifying the Core Periodical Literature of the Agricultural Communications Documentation Center, Library Administration, University of Illinois at Urbana-Champaign

KING D., 2003, Communicators as Architects of Change, Journal of Applied Communications

KORY F., 2013, Interpersonal Communication, Second Edition, McGraw-Hill imprint, Arizona, USA

NGANJE W., SCHUCK E. C., OKIGBO C., 2004, An Economic Analysis of Information, Education, and Communication (IEC) in Adoption of Slash and Burn Agriculture." Journal of African Communications

PRABHA C., EVANS J.F., 1982, The Literature of Ag Communication: A Partial View, 1970-1979, Agricultural Communicators in Education Quarterly

ROLING N.G., 1988, Extension science; Information systems in agricultural development. Cambridge, Cambridge University Press

ZUMALT J.R., 2003, A Primer on Agricultural Communications for Student, Librarians, and Researchers, Journal of Agricultural & Food Information 5(1), 25-33, doi:10.1300/J108v05n01_05

WARREN D.M., 1991, Using indigenous knowledge in agricultural development. World'• Bank Discussion Papers 127, Washington, D.C

WILKINSON J., SYKES L., 2011, A guide to communication for farm families. Canberra MC ACT: Grains Research & Development Corporation

WINDAHL S., SIGNITZER B., 1992, Using communication theory; An introduction to planned communication. Sage, Londen

*** World Commission on Environment and Development (Brundtland Commission), 1987, Our common future. Qxford University Press, Oxford


Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Anka Roxana SUBA, MARIUS GORDAN, IASMINA IOSIM, TIBERIU IANCU

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

______________________________________________________________________________________________

Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
Phone: +40-256-277439, Fax.: +40-256-277031