BUSINESS IMPROVEMENT IN SWINE MEAT PROCESSING UNITS

Abstract

Improving business management involves major granting of all segments of pork processing units, through the implemented management measures to maximize economic activity, by improving human resource management, processing and marketing of distribution on the market. It will be implemented on the technological flow of obtaining carcasses, slicing, measures that will contribute to the increase of the recovery yields and to improve the marketing strategies by using the best quality management and for a good traceability of the meat. The strategic directions of processing management must also take into account the focus of marketing strategies on product, sales, marketing, finance and consumers and to improve human resource management will take into account the performance of technological flow, computerization of activities, skill and human resource performance and specialization of production by products and brands. Improving economic activities and maximizing business requires the development of modern marketing strategies and a marketing management plan for the distribution of processed products on the market. The elaboration of a own marketing strategy must avoid the unfavorable effects of the financial activity by updating the objectives to be achieved and the use of new distribution solutions as well as a new conception in the presentation of the swine processing units.