BUILDING UP CORPORATE COMMUNICATION IDENTITY
Abstract
Corporate identity (the way in which a business enterprise, corporation, or firm presents itself to the public – customers, employees, and investors) is a primary objective of corporate communications (whose goal is to achieve the corporate business objectives). Usually visualised through branding and trademark, it can also cover advertising, product design, and public relations. This paper analyses how wording is used to identify the brand of the travel agency Aerotravel, based on a corpus of adjectives identified on its website. Results show that Aerotravel corporate identity points to extraordinariness, size, and quality, i.e., a remarkable company that operates in great style and providing high-quality tourist services.
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Copyright (c) 2021 Iasmina Iosim, Gabriela Popescu, Anka Suba, Daniela Draghicescu
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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL
ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)
PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English
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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
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