COMMUNICATION IN TOURISM PROMOTION CAMPAIGNS

Cristina Babcsanyi, Anka Șuba, Iasmina Iosim, Loredana Văduva

Abstract


Marketing over time has become the meeting place for retailers and consumers. Using online marketing, the world expects tourism-related sales to continue to grow. Using the online environment helps to reduce expenses and there is also the advantage that the internet is unlimited. Many services can be purchased through the internet and people can select their preferences.


Keywords


communication; tourism; promotion campaigns; Integrated Marketing Communications

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References


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