PERFECTION MEASURES OF MARKETING’S MANAGEMENT IN HUNTING TOURISM

Ioan Florin Tăut, Cornelia Petroman, Diana Marin, Loredana Văduva, Ioan Petroman

Abstract


The management of hunting funds, meaning the coordination of the visitors flow, has the meaning to assess the conditions in which limitation strategies, prevent the negative impact on habitats and to maintain the optimal parameters of the number of hunting species, but also to develop spatial and temporal strategies in order to allow obtaining sustainable income and recreational opportunities. The main aspects of marketing’s management, relating to hunting funds are the determination of hunting activities with the aim of developing, implementing and coordinating marketing programs, all these objectives in contrast to the strategic marketing, focusing on the formulation of specific goals and means, and on the planning of achieving the objectives under conditions of economic sustainability.


Keywords


management; marketing; hunting tourism

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References


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Copyright (c) 2019 Ioan Florin Taut, Cornelia Petroman, Diana Marin, Loredana Vaduva, Ioan Petroman

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

E-mail: tabitaadamov2003 [at] yahoo.com
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