THE ECOLOGIC PRODUCTS AND THE FACTORS THAT INFLUENCE CONSUMERS

Nicoleta Cringus, Corina Sirbu, Anisoara Duma Copcea, Denisa Cernescu

Abstract


This study intend to analyze consumers' perception of organic products. The study was realized in Timisoara,  in different places: universities and super-markets and after analyzing the results, I have noticed that women buy these products because they think they are healthier, but also people with university studies understand the implications of ecology and buy more organic products.


Keywords


marketing; organic products; consumers

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References


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Copyright (c) 2019 Nicoleta Cringus, Corina Sirbu, Anisoara Duma Copcea, Denisa Cernescu

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LUCRĂRI ȘTIINȚIFICE MANAGEMENT AGRICOL

ISSN print 1453-1410
ISSN online 2069-2307
(former ISSN 1453-1410, E-ISSN 2069-2307)

PUBLISHER: AGROPRINT Timisoara, Romania
PAPER ACCESS: Full text articles available for free
FREQUENCY: Annual
PUBLICATION LANGUAGE: English

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Banat`s University of Agricultural Sciences and Veterinary Medicine “King Michael I of Romania” from Timisoara
Faculty of Management and Rural Tourism
300645, Timisoara, Calea Aradului 119, Romania

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