LICENSE - A TOOL TO PROMOTE THE SPORT

Abstract

Licences, a profitable instrument to promote sport, is a new commercial dimension in sport during the last decade, especially in professional and Olympic sports. It is important to note that the development of sports licenses was originally the result of legal defense strategies, increasingly sophisticated, protecting brand names and sports entity.
The license agreement, the holder of a patent licensor send a recipient licensee the right to use an invention. Content and effects are governed by contract law license, which is determined by the Parties in accordance with the principle of autonomy of will.