ROLE OF MARK IN SPORTS

Abstract

Advertising is the main form of promote goods and services on the market. It is a means of communication and multilateral consideration that transmit messages to the audience from identifiable sources. In Kotler's conception advertising is "any form of impersonal presentation and promotion of ideas, goods or services paid by a sponsor clarified". Brand is a name, a symbol, a drawing, a term or a combination thereof, designed to help identify a firm producing goods and services and to distinguish them from those of competitors. Role of advertising in brand image formation is complex, and while searching for alternative perspectives on the role and ability to create and influence public perception of the mark to suggest that advertising has two imaging functions.